Post #7

As discussed in our previous blog post, multimodality is the process of gathering together and combining different modes in order to communicate some sort of idea. Modes can be anything from texts, themes, layouts, language, etc. Essentially, the purpose of modes is to appropriately display some kind of information. People use different modes depending on who the audience is, and what kind of image they are trying to present. On the other hand, genre is defined as a typical form of text which links topics, mediums, manner and occasion together. Genre relies heavy on the expectations of society and the audience. In some cases, genres can limit creativity by setting a guideline. Often, in today's society people will attempt to bend and break these expectations to redefine these guidelines. When these people make these changes it can go one of two ways: very successful or a complete failure. It all depends upon how strict these guidelines may be in the given situation. For example, in the film world, it is common for people to bend and break these expectations, and it is usually accepted as "original". As you can see, it is apparent that there is an evident relationship between multimodality and genre. Both of them rely on the question, what is appropriate it? They both depend upon what the audience expects. They both are used to communicate information. Overall, the message that is delivered depends heavily on how the audience interprets and accepts the information. Both multi modality and genre build off of each other in order to appropriately deliver and communicate the information that the author is attempting to exploit.