“What do you see as the
relationship between multimodality and genre?”
In general, genre can be
defined as “typical forms of texts which link kinds of producer, consumer,
topic, medium, manner and occasion, adding that they control the behavior of
producers of such texts, and the expectations of potential consumers'”.
Multimodality is various modes that make up a specific text and genre is the
type of text that it is, being placed in a certain category. As Daniel Chandler
stated, “if different genres result in different modes of text-reader
interaction, these latter may result in different types of involvement...:
critical or accepting, resisting or validating, casual or concentrated,
apathetic or motivated”, These two are the framework that underlies a certain
medium, or text; it is what makes it up. You will always need genre and modes,
especially in the initial creation of any text. You cannot create a text and
then choose a genre for it, you have to have the genre in mind first. They both
can thus be seen as a kind of shorthand serving to increase the 'efficiency' of
communication. They help communicate the message of a text because with an
established genre the audience knows how to interpret the message. Is it a
funny, serious, or scary situation; they provide an important frame of
reference, which helps readers to identify, select and interpret texts. They
have a close relationship, they are identical in different senses. Without
genre and multimodality a text is nothing; it will not communicate the message
properly.
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