The literal definition of multimodality is multiple modes to
convey an idea to an audience.
Multimodality is the intricate use of modes that are integrated into a
medium so the audience is fully engaged to the information being conveyed. When the mass audience thinks about
multimodality, they tend to think about news coverage. However, multimodality can be applied to
virtually to all forms of text, including genre. The term genre is viewed as a set
classification for which text are placed in based on their content and
multimodality. It is the combination of
the different modes that separate text into genres. Genres vary across different medium and
contribute to the overall perception of a text before one actually experiences
the text. If example, if one were to
search for a Horror movie, they would not find movies such as High School
Musical or Dear John. Those movies would
not even been considered when trying to make a selection. However, there is one way that genres are
loosely connected to one another, they all share very few modes. For instance, movie genres all use motion
picture and sound as a way to connect to the audience. What separates movies from one another is the
ways each of these modes are used in order for the audience to feel the type of
emotion that the movie is suppose to invoke.
Multimodality is seen as the underlying feature that makes genres so
unique and invokes different emotional responses.
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