When
someone goes to pickup a book, or buy a movie ticket, they make sure to look at
the genre of the text before doing so. If you and your partner are out on a
date, chances are you guys want to see a romantic movie, or a comedy, rather
than a documentary on things that would disinterest you both. This is making a
decision about the movie before you ever saw it, using what we call as genre.
Using genres allows people like myself to make assumptions about what something
will be about, and how those ideas will be brought up to me.
When
reading a book about love, for example, the genre of romance will allow the
author to stay within those boundaries using romantic scenes or words. You
probably won’t expect to see action words or phrases while reading a romantic
scene between two lovebirds; it’s just not how it works. The type of genre of a
specific book or movie changes the way you’ll read it, or watch the movie with
whatever emotion correlates to that genre.
This brings
me to how genre and multimodality relate to each other. Last blog post, I
explained how multimodality is a form of using two or more modes in order to
get a single point across to an audience. When writing a book in a particular
genre, the author is likely to use multimodality within those respected areas
to get his point across. For example, an action movie will use loud sound
effects and fast-paced camera angles to successfully meet those “action movie”
standards; which are forms of using multimodality in genre.
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