As defined
by Bitzer, a rhetorical situation is a complex of persons, events, objects, and
relations presenting an actual or potential exigence, which can be completely
or partially removed if discourses, introduced into the situation, can so
constrain human decision or action as to bring about the significant
modification of the exigence. He further explains that rhetorical situations
have three constituents. The first being the exigence, the second is the
audience to be constrained in the decision and action, and the third is the
constraints that influence the rhetor and can be brought to bear upon the
audience. He explains that any exigence is an imperfection marked by urgency;
it is a defect, an obstacle, something waiting to be done, a thing which is
other than it should be. He also mentions that in almost any sort of context,
there will be several exigences, but not all are elements of a rhetorical
situation. He further explains that an exigence is rhetorical when it is
capable of positive modification and when positive modification requires
discourse or can be assisted by discourse. The second constituent he mentions
is the audience. It explains that rhetoric always requires an audience since
rhetorical discourse produces change by influencing the decision and action of
persons who function as mediators of change. The rhetorical audience must be
capable of serving as mediator of the change, which the discourse functions to
produce. Finally, he goes on to discuss the set of constraints. He explains
that every rhetorical situation contains a set of constraints made up of
persons, events, objects, and relations, which are parts of the situation
because they have the power to constrain decision and action needed to modify
the exigence. Bitzer says that standard sources of constraint include beliefs,
attitudes, documents, facts, traditions, images, interests, motivates and the
like. He concludes by saying that these three constituents comprise everything relevant
in a rhetorical situation.
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