Rhetoric can be defined as situational and a method of
altering the meaning, thought and action of reality. A rhetorical situation is
mentioned as a combination of individuals, events, and objects that can produce
an urgent demand, which has the power to be partially or completely eliminated if
rhetorical discourse can inhibit a person’s action or choice to take the
importance out of the need. This rhetorical situation, according the Blitzer, incorporates
three distinct constituents. The first is the exigence, which is “an
imperfection marked by urgency” that has the ability to be altered in a
positive way. In other words, it is
something that needs to be done, an obstacle of some sort that can be changed.
For instance, in this article, Blitzer mentions air pollution; it can be
changed by reduction of pollution and it elicits discourse. The discourse
being, public awareness. The second component is the audience. A rhetorical
situation needs individuals who listen or read and can be influenced by the
discourse to help create a change. For instance, with respect to the exigence
being air pollution, the discourse would be public awareness and the audience
would be the individuals who would take action in helping the reduction of air
pollution. The last of the elements is a set of constraints, which are created
by the people, objects, or events in the situation. These restraints function
to limit the audience’s choice and action that are required for altering the urgent
need. According to Blitzer, there are two main categories of restraints: the
ones managed by the person using the rhetorical technique and the ones that are
considered operative. For instance, someone’s beliefs, attitudes, traditions,
interests, motives, and documents, facts, and images that guide the audiences
decision and action to help change the exigence. All three of these components
are comprise in a rhetorical situation.
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