Lloyd
Bitzer wrote “The Rhetorical Situation,” in which he explains how rhetorical
discourse is brought into existence through situation; that discourse is the
response to a situation just like an answer is a response to a problem. The
three different components of Bitzer’s rhetorical situation include: exigence,
audience, and constraints. From this reading I believe that exigence tends to
be the problem in a present situation that needs persuading in some
aspect. It is the thing that is mostly
out of place and not generally right or how it’s supposed to be. Bitzer stated,
“Any exigence is an imperfection marked by urgency; it is a defect, an
obstacle, something waiting to be done, a thing which is other than it should
be.” There will be many exigencies but they are not always rhetorical unless
they can be modified. For example, animal abuse is an exigence because its
positive modification (to stop animal abuse and show more animal care) strongly encourages utterance. The
next component, the audience, would obviously refer to the crowd in the current
situation that is being affected. These are the people who care or who are
being influenced by the problem at hand. And lastly the constraints would be
the factors that shape or limit the way the situation can be handled or
corrected.
An exigence would be the rhetorical situation in which you are
trying to persuade the audience a specific direction, but are limited to the
constraints placed on you that prevent your speech or argument in some way.
These three components are the skeleton of a rhetorical situation and once they
are recognized, rhetorical discourse can come forth.
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